yamaha vietnam
Revamp Yamaha's website to target the 18-34 age group who are new to Yamaha products and interested in purchasing their motorcycle. Create an engaging and user-friendly website to capture attention, provide comprehensive product information, and drive conversions. Tailor the website experience to meet their needs, address concerns, and guide them through the purchasing process.
The aim of the project is to provide customers with a structured and comprehensive product information experience. It entails effectively engaging with customers at every stage and fulfilling their requirements. The website will present information in an appealing manner, featuring an excellent interface design, incorporating more multimedia elements and less text. Additionally, the interface will be optimized for smartphone usage and offer many functionalities.
Project Date
Location
Target customers
Target customers: 18-34, who don’t know much about Yamaha products and want to buy their first motorcycle (new focus)
Brand should improve their website on mobile version over its desktop version.
Gen Z's attention span is only 8 seconds, so a clear, simple, straight to the point and good design interface is a must for a website to grab their attention.
Millennials and Gen Z prefers to personalize user experience. 67% of Millennials and Gen Z expect offers that are personalized to them
Improve the website function to provide them the contents related to their interest, want, and need.
Design Concept
Mood and tone | Modern, Vibrant, Youth
Style | Neo-brutalism
BIG TYPOGRAPHY
Catch phrase (slogan): Revs your heart is highlighted at the first view with large typography. “Empowered by a passion for innovation, YAMAHA create exceptional value and experiences that enrich the lives of our customers.” defines the commitment behind this slogan.
COLORFUL
Capturing the spirit of youth, energy, and vibrancy. The vivid color palette signifies enthusiasm, creativity, and a positive outlook. It appeals to a young and dynamic audience, making it an ideal choice for brands or projects targeting the youth market or those who want to convey a sense of excitement and innovation.
Creates a dynamic and heartwarming web design that resonates strongly with the target audience.
Gen Z appreciates visually captivating content. The dynamic animations, vibrant colors, and interactive elements of this style cater to their preference for engaging design.
